Thought Contagion: How Belief Spreads Through Society
For those who have felt that other memetics sources were just teasers, your 20 year wait is over! Written by a scientist who independently discovered memetics when the field was less than 10% its present age, Thought Contagion explains movements ranging from Amish to Nazi, sexually transmitted beliefs to apocalyptic religion. The book earns advance praised from Richard Dawkins for its intriguing examples and penetrating analyses, and from Publishers Weekly for its radical science with easy readability. For answers to big questions, like what caused Christianity, or little questions, like what drives the popularity of team sports, read Thought Contagion.
Editions (via Amazon):
Psychology of Belief